Fuel Your World.
Working in collaboration with the team over at Discommon, we were tasked with creating the Fuel identity that would help shape the release of a new product. Fuel is a power brand, focused on simplicity and eco-friendly products. Discommon worked their magic on the form of the product whilst we created the brand identity.
Our design process for the Fuel brand was a true collaboration with Discommon, as we drew inspiration from their product design while they incorporated some of our brand details into the final product. Our team focused on warm, natural, and joyful tones and incorporated unexpected details to encapsulate the idea of 'Happiness By Design' in the visual identity. We seamlessly integrated this identity across various platforms, including print, digital, and product branding. Our result is a visually stunning and cohesive brand that exudes positivity and inspires joy.
