It consolidates all the channels marketers use—text, email, push notifications, in-app messages, in-browser content cards, and more—onto a single platform. Marketers can easily create campaigns using drag-and-drop decision trees, filling them with targeted messages and creative assets. Once everything is set, they hit “play” and instantly launch personalized, automated conversations with millions of customers in real-time. “That feeling you get when a brand sends the right message, at the right time, on the right device? There’s a 70% chance Braze is behind it.” Our goal with the rebrand was to capture that exact feeling. Essentially Braze allows marketers to be their most engaging, always-on selves by giving them the absolute total spectrum of what’s possible in customer engagement technology. Hence the Be Absolutely Engaging tagline and foundation for the rebrand.
Previously, Braze leaned heavily on technical jargon, but now we lead with a focus on emotional connection through four key elements:
1. Infusing human touch through photography
2. Enhancing and elevating the colour palette
3. Developing a distinctive, own-able graphic system
4. Bringing in wit, humour, and a bit of edge to the brand voice
After all, our audience is marketers themselves.
Our brand work has evolved into some of the most stunning and innovative exhibition spaces and stand builds we’ve ever seen. Bursting with colour and personality, our goal is to create spaces that not only stand out but captivate attention, with a focus on bold visuals and large-format graphics. From the prestigious Cannes Lions Festival to the vibrant stages of Las Vegas, our creations continue to inspire and leave a lasting impression.
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