Braze

Multi award-winning visual and campaign identity for a customer engagement platform. Be Absolutely Engaging.

Braze is a powerful SaaS marketing platform designed to handle the complexity of modern customer engagement.

What we did

Digital

Campaign

Visual Identity

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Since launching the new brand identity, Braze and Penta has won multiple awards and has featured in various publications:

Muse - Silver winner 2025
Titan - Platinum winner 2024 - Global
World Brand Design
Marcom Platinum Winner

Additionally, Braze reported:

Our refreshed brand campaign activations across Forbes, Marketing Dive, Adage, Display and LinkedIn helped drive 254M impressions, 1.4M clicks and 449K website visitors.
A26% increase in keyword rankings post-launch, improving visibility for new users
114% improvement in scroll depth on key resource pages, leading to better content consumption
38% improvement in key organic web conversions, from the impact of improved user flow and content, turning more visitors into leads

‍

Additionally, Braze reported:

Our refreshed brand campaign activations across Forbes, Marketing Dive, Adage, Display and LinkedIn helped drive 254M impressions, 1.4M clicks and 449K website visitors.
A26% increase in keyword rankings post-launch, improving visibility for new users
114% improvement in scroll depth on key resource pages, leading to better content consumption
38% improvement in key organic web conversions, from the impact of improved user flow and content, turning more visitors into leads

‍

We we're stuck in an internal rut, going round the houses trying to create a new visual identity system for Braze, then we brought in Penta who instantly saw the vision of where to take it. They provided strategic insight and creative direction that gave us a unified guiding light, and created a new brand direction that has won multiple brand awards, and created a flexible and unique framework for the future of Braze.

Ann Rhee
Head of Creative Studio Operations

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